![]() ![]() So how did Essilor embark on bringing a brand experience around education? How could it support the recommendation of a particular lens over another? From the outset most consumers don’t possess even minimum knowledge about lenses, or even realize that there’s a choice they can make over the type of lens in their glasses. Become, as it were, the ‘Intel’ chip inside a computer in the ophthalmic world…to get consumers understand that they want Essilor lenses in their glasses. As a global leader, Essilor wanted to reinvent its strategy, not only by supporting its partners – opticians and ophthalmic practices – to bring new footfall to their premises but have a direct dialogue with consumers, educating them more about eye care and lenses and let them know what choices are available to them. ![]() The manufacturer has a long tradition of innovation pushing the frontiers of good vision and leads the market in innovating ophthalmic lenses whether that's a single vision lens, progressive lens or a sun tint. Typically, consumers don’t think much more beyond that lenses are functional when it comes to choosing a pair of glasses – for them, fashion matters more but ultimately, it’s the lens that helps them see. The company wanted to improve people’s perception and innovate its brand experience. Essilor is the number one ophthalmic lens manufacturer in the world. ![]()
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